What Is The Average Hourly Rate For A Personal Trainer In California?

The average hourly rate for a personal trainer in California typically falls between $28 and $38 per hour, depending on various factors such as experience, location, and employer. Recent data from major job sites provides the following insights:

  • ZipRecruiter: Reports an average hourly wage of $28.95 as of March 2025.
  • Salary.com: Indicates a higher estimate of $38 per hour as of January 2025.
  • Indeed.com: Lists the average at $32.65 per hour based on California-based trainers.
  • CareerExplorer: Uses older data from 2017, citing an average of $18.49 per hour, with a range of $13.72 to $41.75.
  • Gold’s Gym California: Pays an average of $35.66 per hour, which is 30% above the national average.

California’s fitness industry thrives, offering numerous opportunities for personal trainers. While the statewide average sits between $28–$38 per hour, factors like experience, gym affiliation, location, and specialization play a significant role in determining rates.

Key Takeaways:

  • Hourly rates range from $28 to $38, depending on the source and various influencing factors.
  • Experienced trainers can earn significantly more than entry-level trainers.
  • Los Angeles and San Francisco tend to have higher rates due to demand and cost of living.
  • Specialized trainers (e.g., strength coaching, rehabilitation) charge higher rates.
  • Independent trainers can set their own prices, often exceeding $50 per hour.

Factors Influencing Personal Trainer Rates in California

1. Experience Level

  • Entry-level trainers: $20 – $30 per hour
  • Mid-career trainers (3-5 years): $30 – $45 per hour
  • Experienced trainers (10+ years): $45 – $70 per hour

2. Location Matters

  • Los Angeles & San Francisco: Higher demand, rates between $40 – $80 per hour.
  • San Diego & Sacramento: Competitive pricing, averaging $30 – $50 per hour.
  • Fresno & Bakersfield: Lower cost of living, rates around $25 – $40 per hour.

3. Type of Employer

  • Corporate Gyms (Gold’s Gym, Equinox, LA Fitness): $25 – $40 per hour.
  • Private Studios & Boutique Gyms: $35 – $55 per hour.
  • Independent Trainers: $50 – $100 per hour, depending on clientele.

4. Certifications & Specializations

  • Basic Certification (NASM, ACE, ISSA): $25 – $35 per hour.
  • Advanced Certifications (CSCS, ACSM, Corrective Exercise): $40 – $60 per hour.
  • Niche Specializations (Strength & Conditioning, Senior Fitness): $50 – $100 per hour.

5. Clientele & Training Style

  • General fitness clients: $30 – $40 per hour.
  • High-end clients & celebrities: $80 – $150 per hour.
  • Virtual training sessions: $20 – $50 per hour.

Notable Personal Training Services in California

Annie Lyn Rivas Personal Training (Fresno & Clovis)

Annie Lyn Rivas, an ACE-certified personal trainer with a Sports Science degree, offers one-on-one personal training services in Fresno and Clovis, California. Her training programs include customized workout routines, nutritional guidance, and online support to help clients reach their fitness goals.

Pricing Packages:

  • Package 1: $50 per session
    • 60-minute one-on-one training
    • Personalized assessment
    • Customized training program
  • Package 2: $45 per session (15 sessions prepaid)
    • 60-minute one-on-one training
    • Personalized assessment
    • Customized training program
    • Nutrition consultation
    • Online access for support
  • Package 3: $40 per session (30 sessions prepaid)
    • 60-minute one-on-one training
    • Personalized assessment
    • Customized training program
    • Nutrition consultation
    • Online access for support

Annie emphasizes fun and engaging workouts while maintaining accountability to help clients stay motivated. She recommends training at least three times a week for optimal results.

Additional Information About Personal Trainer Pay

Factor Average Hourly Rate
Entry-Level Trainer $20 – $30
Certified Trainer $30 – $45
Specialized Trainer $50 – $100
Independent Trainer $50 – $150
Corporate Gym Trainer $25 – $40
Online Personal Training $20 – $50
High-End Clients $80 – $150

Frequently Asked Questions

How much do celebrity trainers in California make?

Celebrity trainers in Los Angeles and Beverly Hills charge $100 – $500 per hour, depending on reputation and clientele.

Is it better to work at a gym or be an independent trainer?

Working at a gym provides steady clientele but lower pay. Independent trainers can earn significantly more but must market themselves.

Do personal trainers in California get benefits?

Gym-employed trainers may receive health insurance, retirement plans, and bonuses. Independent trainers need to arrange their own benefits.

How do I become a high-paid personal trainer in California?

Gain certifications, specialize in a niche, build a strong reputation, and target affluent clients or corporate wellness programs.

Can personal trainers make six figures in California?

Yes, top trainers working independently or with high-profile clients can easily exceed $100,000 per year.

Is Personal Training in California Worth It?

Personal trainers in California earn competitive wages, with hourly rates ranging from $28 to $38 on average. However, experience, location, specialization, and business strategy significantly impact earnings. Trainers who build a strong reputation, obtain advanced certifications, and cater to high-end clients can earn well above the average, making personal training a lucrative career path in the Golden State.

If you’re in Fresno or Clovis and looking for a dedicated, certified personal trainer, Annie Lyn Rivas is here to help! Whether you’re starting your fitness journey or pushing for the next level, I provide customized programs, expert guidance, and the motivation you need. Contact me now!